Designed for a life shared together
NOMA Pets was born with the aim of making the daily life we share with our pet friends more comfortable, aesthetic, and meaningful. For us, a product is not merely an object that fulfills its function. A leash used for walks, a bed placed in a quiet corner of the home, a food bowl that complements daily feeding, or a travel mat we carry with us on journeys; these are all natural parts of the life established between humans and their pet companions.
Therefore, at NOMA, we design every product not only by considering the needs of animals but also by taking into account the homes we share, our habits, and our daily routines. Our goal is to transform pet products from separate and temporary objects in our living spaces into long-lasting, timeless pieces that harmonize with the aesthetics of the home.
The NOMA Story
NOMA Pets was founded with the desire to create an alternative to the similar, purely function-oriented, and short-term use products prevalent in the market. We believe that the products we choose for our pet friends should be both safe and comfortable, as well as carefully crafted to fit our living spaces.
The foundations of the brand were built on simple design, quality materials, strong craftsmanship, and real-life needs. From day one, our goal has not been to offer numerous disconnected products, but to develop integrated collections that share the same design philosophy, color language, and quality standard.
NOMA collections are created to accompany different moments of life we share with our pet friends, from walks to feeding, from sleep to travel. Each product, while being part of its collection, also has visual and functional harmony with other NOMA products.
Our Design Philosophy
NOMA’s design language is simple, softly contoured, and timeless. We prefer balanced forms that can be used for many years rather than temporary trends. We believe that our products do not need exaggerated details to attract attention. A quality surface, correct proportions, neat stitching, and a well-chosen color are the strongest parts of design for us.
Our color palette, consisting of Sand, Sage, and natural neutral tones, is inspired by nature, tranquil living spaces, and tactile materials. We see these colors not only as an aesthetic choice but also as a common brand language that brings different collections together.
We maintain the same simplicity in logo usage. We prefer small, balanced details that do not overshadow the product, and we establish the value of design through materials and craftsmanship rather than flashy applications.
Carefully Selected Materials
We believe that the true quality of a product emerges not just at first glance, but through its use over time. Therefore, in material selection, durability, comfort, ease of maintenance, and long-lasting use are as important to us as appearance.
Depending on the product group, we use different materials such as premium leather, high-quality microfiber vegan leather, durable webbing, soft neoprene and air mesh surfaces, bouclé and teddy fabrics, water-repellent textiles, food-grade ceramics, and natural wood.
Each material is evaluated according to the needs of the product it will be used in. Security and durability are paramount for walking products, softness and support for sleeping products, cleanliness and balance for dining collections, and lightness and portability for travel products.
For NOMA, a premium appearance doesn't just mean using expensive material. The real quality comes from using the right material in the right place, with the correct thickness, and meticulous craftsmanship.
Balance of Function and Aesthetics
In pet products, safety and ease of use are as important as aesthetics. Therefore, when developing our products, we always prioritize the function behind the form.
Balanced weight distribution, adjustable structure, and soft inner surfaces in harnesses; comfortable contact and secure connections in collars; and comfortable grip and reinforced stitching in leashes are key details we value.
For sleeping products, we develop supportive fillings, soft textures, and easy-to-clean surfaces; for dining products, balanced bases, food-grade materials, and floor-protecting solutions; and for travel products, compact, foldable, and easily portable structures.
Every product should meet a real need in daily life, simplify use, and do so without disrupting the integrity of the living space.